Ransomware Attack on Notions Marketing Corporation

Victim Profile

Established in 1938, Notions Marketing Corporation remains a stalwart in the Retail sector, boasting over 80 years of experience and a workforce exceeding 350 individuals. Nestled in Grand Rapids, Michigan, the company has woven itself into the fabric of the community, becoming an integral part of its economic landscape.

Company Size and Standing

Data from D&B Hoovers reveals annual revenues of approximately $250 million for Notions Marketing Corporation, complemented by a funding infusion of $2 million. However, RocketReach presents a nuanced perspective, reporting a smaller workforce of 283 employees. Despite these variations, the company's significant economic impact and employment opportunities underscore its vital role within the industry.

Industry Distinction

Renowned for its dedication to fostering creativity and prosperity, Notions Marketing Corporation stands as a paragon of exceptional service and integrity. Guided by values of family, growth, and community, the company has cultivated a reputation for unwavering commitment and excellence, setting itself apart as a beacon of reliability within the retail landscape.

Impact of the Ransomware Attack

On April 15th, 2024, Notions Marketing Corporation, based in the USA, fell victim to a ransomware attack orchestrated by the cybercrime group known as Hunters International. The attackers successfully exfiltrated 337.3 GB of sensitive data, including confidential documents, HR records, employee data, financial information, and agreements, totaling 52,579 files. Despite no explicit ransom demand, a sample of the exfiltrated data was leaked online. This incident has been rated with a cyber risk factor of 5, signaling its significant impact on the company's operations and data security.

Sources:

• Notions Marketing Corporation Website
• D&B Hoovers
• RocketReach